books
Главная
:: Книги

>> Книги >> Бизнес-книги >> Маркетинг. Реклама >> PR

Managing Media Companies: Harnessing Creative Value

Managing Media Companies: Harnessing Creative Value The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

Цена 4595 руб.


Купить "Managing Media Companies: Harnessing Creative Value"


New MP3 Download On-line shop Forum Sport Kitchen Sport shoes Free email free hosting free software Audio Video Soft Books

| DVD и Blu-ray | Книги | Игры и софт | Игрушки | Электроника | Спорт и отдых | Антиквариат | Зоотовары | Бытовая техника | Одежда и аксессуары | Продукты питания